SSL Certificates offer secure sessions and encrypted communications between your website and any internet browser. SSL abbreviation means Secure Sockets Layer, the cryptographic protocols which provide the encryption and secure site communications on the Internet. SSL Certificates are typically installed on website pages that require end-users to submit sensitive information over the internet like credit card details or passwords, for example, this information is frequently required on payment pages for credit card transactions, personal login and password form of users, and data transfer.
SSL Certificate Competitive Comparison
There is no one-size-fits-all when it comes to choosing which ssl certificate to buy for your website. There are different types of certificates that vary according to:
· The strength of encryption.
· The extent to which the identity of the website owner has been validated by the 3rd-party.
· The ability for the SSL to be shared by multiple websites with either the same name eg) website1.xyz.com and website2.xyz.com), or having a single certificate be shared by multiple disparate domain names eg) website1.abc.com and website1.xyz.com.
Let’s take a look at some examples of the various types of certificates and what are the security implications of using each:
Extended Validation SSL offers perhaps the highest level of website integrity, by subjecting the website owner to a rigorous set of tests to validate the website owner’s legitimacy to the claim of domain ownership from a legal standpoint. From a technical perspective, EV SSL will cause the padlock icon and the “https://” in modern web browsers to turn green, indicating that the session is being secured through EV SSL.
You can obtain a , , or a Symantec (now Digicert Secure Site) at anyone of the aforementioned levels of validation.
An organisation validated certificate is a step up from a domain validated one, in that the ownership of the domain and the verification of the existence of the domain owner as a legal entity must be established, prior to the issuance of this type of certificate. This may involve submitting legal documentation to the certificate issuer for verification purposes.
A domain validated certificate is the most rudimentary type of certificate, in terms of validating the website owner’s identity and legitimate claim to the domain. It basically asserts that the certificate was authorized by the domain name owner, and that is the extent of it. It does not guarantee that the website owner is a legitimate entity. While the SSL session guaranteed encrypted, this is done in the absence of any assertion of confidence in the credibility of the website owner. This can leave open the possibility for phishing or “man in the middle” attacks and scams, and should not be used for commercial websites which involve significant financial transactions, particularly where government oversight and regulation may be involved.
Depending on your business needs, if you need to secure only one single website, then a single certificate would suffice. But if you have multiple websites that you manage, then it would be simpler and more cost-effective for you to buy either a wildcard certificate or a SAN (subject-alternative-name) certificate.
You can obtain a , , or a Symantec (now Digicert Secure Site) that offers either one of these options for securing multiple websites.
Establishing trust with your customers should be of utmost priority, especially in this day and age when security breaches, fraud, and identity theft are rampantly occurring with increasing frequency.
Certificates with Extended Validation (EV) are regarded as the highest class of all SSL certificates available on the market. They are the only certificates that trigger both the padlock and the green address bar in high-security web browsers. The certificate authority is displayed next to the web address, which adds even more credibility to your website. Your visitors can see at a glance that your site meets the industry’s highest standard for authentication.
Extended Validation was established years ago by the CA/Browser Forum, an association of web browser vendors and certificate authorities. Since EV is by far the most rigorous way of verifying identity information and the authority of companies or individuals that apply for an SSL certificate, an Extended Validation certificate provides a strong guarantee that the website owner passed a thorough identification process. The applicant has to prove not only exclusive rights to use the domain, but also its physical and legal existence.
What type of Website needs EV?
EV certificates are mainly used on public websites where people enter payment information (e.g. credit card details and bank account numbers) or other sensitive information. Studies show that online shops using Extended Validation have far lower purchase abort rates than businesses that use standard SSL certificates or even no security certificate at all. If you show your visitors proof of your website’s identity and encryption, you gain trust that translates into more transactions and higher revenues.
Another field where Extended Validation certificates are used is the financial sector. As banks, insurance carriers, credit unions and other financial institutions are favorite targets for phishing attacks and other cyber security threats, having an EV Certificate is the best way to give the customers peace of mind and tell them that the website they are visiting has passed the strict guidelines maintained by the CA/Browser Forum. As soon as the address bar turns green, they know that the site owner actually is who he says he is.
EV certificate: Ranking in searching engines
In 2014, Google announced that using an SSL Certificate is the easiest thing website owners can do to boost their search engine ranking. The Google search boost for using SSL certificates applies to all types of websites, regardless if they deal with personal information or not. This means that even if your site does not have a login page or a checkout section, you still get ranking benefits by having an SSL certificate.
This is especially true if you use an Extended Validation certificate from Prima Secure. It not only helps you to improve your conversion rate – it also increases the average visitor time (or “time on site“) which is known to be part of the Google ranking algorithm. If you are operating in a fiercely contested market, using an SSL certificate with Extended Validation can give you an edge over your competitors. Call us at +41225349016 (Swiss) & +27218135974 (South Africa) or contact us by e-mail (email@example.com) to learn more.
A general understanding of SSL is that it is a layer of protection for your documents online. Personal and sensitive information need that layer of protection. Without that layer of protection, hackers can access information from your web server, your e-mail and your website. The technology involves encryption and secure data links to ensure data is safely conveyed to its online destination. Customers expect that your business will handle their personal information in a secure manner. SSL certificates show customers that their personal information is being handled in a secure way and gives them peace of mind when shopping online.
The symbol of the closed lock and the https:// on your browser alerts customers that they can input their personal information securely. Your website can have both secure and unsecured web pages. Government agencies, non-profit organizations and utility companies often have both secure and unsecured web pages. Secure web pages also often ask you for a password and user name for added security due to the fact the hackers sometimes thwart secure websites. Customers and clients should avoid inputting sensitive and personal information on websites without the closed lock symbol and the https:// on the web browser.
The certificate authority or the certification authority issues digital certificates to businesses that can verify that they are the owners of the public key and can reassure other parties using the certificate that information is being routed via a private key. For instance, companies like Mozilla use CA certificates to ensure their customers that their software is authentic.
SSL certificates then are only issued when the certificate authority can accurately verify the company owns the domain and all the company information is correct. Commercial certificate authorities that issue a bulk of certificates might use domain validation to check the validity of the domain or use an extended verification to check validity. Trusted certification authorities are Comodo & DigiCert. (with the brands Thawte SSL, previously Symantec Secure Site, Rapid SSL and Geotrust SSL),
The cost of an SSL certificate depends on how many domains you have; what type of security your business requires, what sub domains your business has and what communication server your business uses. Your business, for instance, may only need an individual SSL certificate for one domain and website. Banks, other financial organizations and government should invest in Extended validation as this is the highest and strongest SSL certificates that ensure customer’s personal and financial information isn’t compromised by hackers and identity thieves.
Please chat with our sales team to get more information on the right SSL for your business